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The Importance of Projects in the MBA Final Semester

The MBA final semester project is a cornerstone of management education, bridging the gap between academic learning and real-world application. It provides students with a platform to apply the theories, frameworks, and strategies they have learned throughout their coursework to solve real business challenges.

Projects allow students to:

  1. Develop Practical Skills: By working on real-world problems, students enhance their analytical, problem-solving, and decision-making abilities.
  2. Gain Industry Exposure: Engaging with organizations or industries offers invaluable insights into business operations, processes, and trends.
  3. Enhance Research Capabilities: Students learn to gather, analyze, and interpret data effectively, fostering a research-oriented mindset.
  4. Build Professional Networks: Collaborating with industry mentors, professionals, and peers during the project opens doors to future career opportunities.
  5. Showcase Competency: A well-executed project highlights a student’s ability to handle complex business scenarios, which can be a strong differentiator during job placements.

In essence, the MBA final semester project is not just an academic requirement but a vital stepping stone to a successful career in management. At RBS, we ensure our students undertake meaningful projects that align with their career aspirations and industry needs.

PROJECT TOPICS – BATCH 2022 – 2024

SL.NO NAME OF STUDENT GUIDE TOPIC
1
NADIA FATHIMA
Dr.BIJU.B
Impact of customer feedback metrics on effective customer retention for popular beauty brands
2 FATHIMA. NS Analytical study on greenwashing of consumers regarding their purchase behaviour
3 Umarmukthadh N Analysing the influence of social media marketing on purchase decision: with refrence to food and beverage
4 Shafeedkhan.N The influence of video content on the effectiveness of digital marketing
5 Nikhil Suresh An Analytical Investigation on Consumer Adoption of Green Products
6 Ramya Renukumar Influence of food bloggers on consumers food choice: A comprehensive review
7 Sonu J Suresh STUDYING THE INFLUENCE OF MOBILE TECHNOLOGY IN REALM OF DIGITAL MARKETING
8 Shahin NS An Investigation into the impact of food apps on effective food ordering trends : A
Study Among IT Professionals in Technopark
9 Abhishek R An Analytical Investigation of TAM modal : Accessing urban consumers attitude towards digital payment
10 ASIF IQBAL
Dr. PRIYA PRASAD
Role of Financial Inclusion in the Development of Indian Economy
11 Tisa s Ponnachan A study on the impact of financial literacy on the investment behaviour of NRIs in Kollam District
12 AKSHARA J AJITH Role of behavioural biases on investment decision with special reference to Trivandrum district
13 Vaishnavi B S Changing structure of India’s FDI since liberalisation
14 SUBIN S Service Quality of E-governance services and its impact on operational excellence; A study with reference to Akshaya e-Kendra in Tvm district
15 Harsha S A study on impact of financial awareness on investment behaviour of women entrepreneurs with special reference to Pathanamthitta District
16 Arya c panicker Impact of after sales towards loyalty: A study on Baleno & Invicto customers at Maruti Suzuki Nexa Techno valley Trivandrum
17 Nikhil Vijayakumar A comparative study on the impact of CSR on financial performance among private and public sector companies in India
18 SOORYA SUNILKUMAR To Study the impact of Public Perception on the Adoption Rate of CBDC
19 HB Gokul krishna
Dr.BITHA S MANI
Effectiveness of hybrid work culture on employee productivity in IT sector with reference to Technopark
20 Devika A Nair A study on the effectiveness of Talent Retention strategies on organizational performance in IT sector with reference to TVM district
21 Geethu G Ramesh A study on the effectiveness of knowledge management system on employee performance in IT sector with reference to TVM district
22 Neethu s The impact of Emotional Intelligence on worklife balance in healthcare sector with reference to TVM district
23 Sangeetha S A study on talent management framework and employee performance in hospitality sector.
24 Meenu DM A study on impact of HRIS on organisational efficiency
25 Jincy Mariyam impact of digital transformation techniques on employee productivity in IT sector with reference to TVM district
26 Nimisha Prakash The study on the effect of self efficacy on academic achievement among management students with reference to Trivandrum district
27 Somiya Roy Influence of Glass Ceiling effect on Employee Commitment in IT Sector with reference to TVM district
28 Abishya.M.G
Ms.NAYANA S RAJEEV
An analytical study of neuroscientific basis of leadership and it’s implications on employee perception with reference to Trios Technologies
29 Kavya P V A study on job embeddedness and it’s implications on employee retention with reference to IT sector employees in Trivandrum district
30 Gopika Jayakumar The impact of gender diversity on team dynamics
31 Bijithra Perception of Gen Z towards Career Aspirations with special reference to Trivandrum
32 Anandu Girish Impact of employee self branding on career development with special reference to IT employees
33 Krishnendu impact of upskilling on career advancement among IT employees with respect to trivandrum district
34 Athulya Impact of soft skills on employability of MBA graduates in the IT sector
35 Sarah Mariam Kurien Enhancing team efficiency with AI- powered collaboration tools.
36 Nandana Nair Impact of workplace culture on employee attractiveness in IT sector at Trivandrum district
37 Nandana Chandran
Mr.RENJU REMESH
To study the impact of consumer behaviour on purchase intention of FMCG household Products
38 Jithu Shaji Ezhava A study on retail outlet design and impact on purchase decision
39 ACHALNATH P M CUSTOMER PREFERENCES ON SHOPPING – A COMPARATIVE STUDY BETWEEN ONLINE
SHOPPING AND MALL SHOPPING
40 Ardra Anil CUSTOMER PREFERENCE ON SPOTIFY AND ITS IMPACT IN
PURCHASE DECISION
41 Adithya Nadh A study on impact of celebrity endorsement on consumer’s purchasing behaviour of Cosmetic Products.
42 Vishnu jyothish A STUDY ON THE INFLUENCE OF SARTORIAL PREFERENCE ON MEN’S BRAND CHOICE WITH REFERENCE TO TVM CITY
43 Shamal Sam A study of consumers preference towards branded and loose tea : with reference to Trivandrum city
44 Sujith R Leveraging wellness as a key marketing strategy: a study among the youth in kollam district
45 AKHIL RAJ S Impact of Brand Image on Customer loyalty, A comparative study on Airtel and Jio.
46 Abitha Babu
Ms.ALEESHA S SUBAIR
Role of HR policies in developing and implementing effective employee benefit programs in selected hospitals
47 Soorya.S.A Impact of organizational change on effective employee performance
48 Sariga.S .S A study on the impact of HR practices to promote a safe working environment in Manufacturing sector
49 Ejas Mohamed The effect of hris implementation on work engagement. In it sector
50 SHIHANA S Impact of HR Practices on Employee Exhaustion in IT sector
51 Nasrin Nazar Impact of Employer Branding on Employer Attractiveness in Retail industry with reference to Trivandrum
52 Jyothika Thampi The impact of Talent Acquisition strategies on organisational performance with reference to IT sectors in Thiruvananthapuram district
53 Pooja Chandran A study on impact of application of artificial intelligence on Hr practices in camino infotech private limited
54 JAYALEKSHMI B Impact of Corporate Wellness Programs on Employee Productivity : Investigative study
55 Jasmin Noushad
Ms.GHARGEE SATHEESH
Influence of E-waste and Environmental Sustainability: A Study on the Consumer Choices in Electronic Product Purchases
56 Sarath Sasidharan Impact of Technology on Learning Patterns: A Study among MBA Students in Thiruvananthapuram
57 Ameensha A Sustainability Integration : A study on Optimizing Clean Production in Food Industry
58 Saira Suresh Kumar Digital Technologies ‘Efficacy Impact ‘:A holistic examination in construction Industry
59 Sumayya S Solar Energy Viability; A Comparative Study for Conventional Electricity Replacement
60 ROSHAN FAZAL Service bundling impact on customer loyalty: Focus on electric vehicles dealerships
61 Sibi Rajesh Enhancing workplace safety : Empowering women workers in hospitality sector An analytical study
62 Abinisha Employee Assistance Program and IT Professionals Wellbeing : An investigative study
63 Aswanth Padmakumar Remote Work Effects: A Study on the Employee Engagement Dynamics in the IT Sector
64 SREELEKSHMI RAJAN
Mr.SHINU R
A Study on Impact of E-Supply Chain on Supply Chain Optimization in Retail Stores.
65 Athul S L A study on effectiveness of supply chain management practices by logistics providers in Kerala
66 Majyothi Krishnan S R A study on impact of green supply chain practices in operational performance of logistic companies.
67 ARJUN K P A study on the effectiveness of vehicle routing in higher education institution.
68 Aiswarya ajay Role of chatbots on the operational efficiency of private healthcare institutions
69 Sajin saji Role of safety standards on product quality. A comparitive study of Volkswagen virtus and skoda slavia
70 Sharikh Muhammed S A Study on the Role of Product Features on Operational Efficiency of Four Wheeled Electric Vehicles
71 SACHIN S Impact of Generative AI on project management in IT sector
72 AJAY NARAYANAN A study on Green manufacturing practices. And its impact on traditional method
73 Muhsina.N
Ms.DIVYA J K
A study on Risk perception and it’s impact on investment behavior with special reference to salaried people in Trivandrum District
74 Salma Sabu Role of content marketing on building brand for startups
75 Muhammed Sham S Impact of Social media on consumer’s Impulse buying behaviour with reference to apparel industry
76 Arun P A STUDY ON THE E-BUYING TRENDS OF MEDICINES
77 Arjun Lal A Study on the impact of coustomer satisfaction on customer loyalty with reference to fitness centre in ernakulam
78 Sona.s.jiji
Dr.ANJALY H
Empowering Communities: Building resilience through Self Help Group
79 Kavya.B A study on impact of moonlighting practices in education sector
80 Bincy B. Joseph Impact of Employee Recognition on Job Performance: A Study Among Private School Teachers in Alappuzha District
81 Salma A Nissar A study on employee experience and its impact on organizational commitment in selected IT companys
82 Vishnupriya V L A study on emotional intelligence and its influence on job satisfaction among faculty of higher education institutions
83 Arjun A A studu on Impact of Internships on Career readiness among MBA graduates