• BITHA S MANI
  •  Designation : Assistant Professor
  •   Area : HR AND MARKETING
  •   MBA, UGC-NET , Ph.D (Thesis Submitted)
  •   9946150373
  •   bithasm@rbsmba.in
  •  Professional Membership
    Member of Kerala Academy of Social Sciences

Overview

Graduated in Business Management with Computer Applications from Bharathiyar university and completed Masters in Business Administration from Mahathma Gandhi University. She has 7 years of teaching experience in HR and Marketing domain. She is also qualified with UGC-NET and submitted Ph.D thesis to University of Kerala for evaluation.

Educational Qualifications

  • Ph.D(Management) 2016 – 2019 , Submitted to University of Kerala
  • MBA (HR & Marketing) - 2007-09 , Mahatma Gandhi University
  • BBM(CA) (Business Management with Computer Applications) -2004-07, Bharathiyar University

  Areas of Interest

  • Modern Trends in Human Resources Management, Industrial Relations

Work Experience

Teaching
  • Assistant Professor ,Dept of Business Administration, MACAS, Panavoor (2019-2020)
  • Lecturer ,UIM Varkala, University of Kerala (2010-2016)
FDP
  • Five  day national workshop on  Data Analysis on Social Science Research by Directorate of collegiate education and Research & Pg DEPT OF Commerce, Government College Attingal , 24- 28th October 2017.
  • Five day national workshop on Research Methodology in Social Science by School of Distance Education , University of Kerala, 17-21st  January 2017
  • One week national workshop on Research Methodology and Data analysis by IQAC&SICC , University of Kerala,  24- 30th July 2018
Papers presented
  • ’Organisational Infrastructure: Its impact on Talent’ at three day international seminar - Infrastructure – Industrialisation and Development organised by Dept of Commerce, University of Kerala
  • ‘Empirical study of employee key factors of talent management practices in banking industry in Kerala’ – Business Models- Government borrowings and sourcing finance for scaling business operations organised by School of Business management and Legal studies, University of Kerala
  • ‘A review of talent management perspectives on employee engagement and empowerment’.(Research Methodology ,IMK ,University of Kerala)
  • ‘A review on talent management and challenges and issues on entrepreneurship development’, (Emerging trends in management and entrepreneurship, School of Business and Legal Studies, University of Kerala)
  • ‘Talent Management Practices’  (Reforms in the University Education in Kerala, Federation of University Teachers Association, Kerala)
  • ‘HRD and Talent Management” (Demonetisation and Afermath , Kerala Academy of Social Sciences, Thiruvananthapuram)
  • ‘A review on the importance of succession planning and talent management’(Das Kapital- Its dynamic life of 150 years , KASS & IMK, University of Kerala)
  • ‘Intervention Strategies in Talent management’ (‘The marketing of Financial Services: Opportunities and Challenges in the Modern Eon’,Directorate of collegiate education and commerce dept of Government college Attingal)
  • ‘Learning Methods of Orgnaisational Behaviour’ (Research &Teaching methods in management science- A revisit to paradigm shift, IMK, University of Kerala)
  • ‘Modern trends in HRM’ (Teaching Methodology  fro management, (IMK , University of Kerala)
  • 'A review on Talent Management’ (Management Science Research for Sustainable Development, Researchers Forum, University of Kerala)
Seminars
  • Infrastructure – Industrialisation and Development – Dept of Commerce , University of Kerala, 16-18 February 2017.
  • Business Models- Government borrowings and sourcing finance for scaling business operations organised by School of Business management and Legal studies, University of Kerala, 20-22 January 2020.
  • One day national seminar on Research Mehodology: A shift from academic research to appied research”, 5th May 2018, IMK, University of Kerala.
  • >Emerging trends in management and entrepreneurship, School of Business and Legal Studies, University of Kerala, 17th March 2017
  • Reforms in the University Education in Kerala, Federation of University Teachers Association, Kerala, 25th August 2017
  • Demonetisation and Afermath , Kerala Academy of Social Sciences, Thiruvananthapuram, 4th February 2017
  • Das Kapital- Its dynamic life of 150 years , KASS & IMK, University of Kerala, 18th November 2017
  • ‘The marketing of Financial Services: Opportunities and Challenges in the Modern Eon’, Directorate of collegiate education and commerce dept of Government college Attingal 25-26th November 2015.
  • Research &Teaching methods in management science- A revisit to paradigm shift, IMK, University of Kerala , 10-12th December 2015
  • Teaching Methodology  for management, IMK , University of Kerala,  16-20th September 2014
  • Management Science Research for Sustainable Development, Researchers Forum, University of Kerala, 29th Novemebr 2014.
Publication (National)
  • Study on the Effectiveness of Talent Management Practices in Banking Industry in Kerala  (February 2020) , Studies in Indian Place Names , Vol 40 ISSN:2394-3114.
  • Empirical Analysis Emphasising Talent Management Practices and Employee Performance in Banking Industry in Kerala, (page no: 21-27), (Jan- Mar 2019) International Journal of Business Management and Allied Sciences , Vol 6, ISSN 2349-4638.
  • A Review on the Role of Succession Planning in Talent Management Practices in Corporate Environment, (page no: 69-76),( April 2018) Review of Social Sciences, XIX(2),The Kerala Academy of Social Sciences. ISSN 0974-900.
Chapters
  • 'Employees awareness towards talent management in banking industry in Kerala’ in the book ‘ The Art of Management’ - ISBN : 978-93-89446-15-9.