Rajadhani Business School is always a trendsetter in management education. RBS is not only focusing on the academic arena but also focuses on the overall development of its graduates. The Digital marketing add-on certification program was organized by Rajadhani Business School with ICT Academy, Kerala from 14th February 2022 to 19th February 2022. This program was provided to students of the MBA 2021-23 batch. The objective of the training program was to enhance students’ marketing abilities in the Modern Marketing era with special emphasis on digital media. The topics covered in this program, Social Media & Introduction to Content Creation, social media websites, Mobile social media, Content Marketing, Social Media Analysis, Marketing Strategy on Social Media Websites for Business, Facebook advertising, Facebook Marketing, Content Strategy for business on Instagram, Creating an appealing, effective and expert Instagram business profile, The structure of LinkedIn: Profiles, Pages, Groups, and Social Rolodex, Optimizing your LinkedIn Profile, Using LinkedIn as a social Rolodex, LinkedIn page, Groups, and other Opportunities, LinkedIn Marketing Plan, Marketing Strategy on Social Media Websites for Business: YouTube Marketing The five days sessions were handled by Nippon H, Bindhu K. George, Jibin N, Muneer K.H., and Gokul G. Nair. The overall feedback of the students on this program was marvelous.
ADD-ON TRAINING PROGRAMME- DIGITAL MARKETING
Learning technology is not only a part of gaining knowledge but also it will enhance and enlarge the managing ability...